The Journalism School at the University of Missouri is ranked among the top in the nation and has prepared me well for these high-profile endeavors with "Headline Country" and MOJO Ad.
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Portfolio: Broadcast & Strategic Communication - Web Development & Consulting

Broadcast: "Headline Country"

"Headline Country" is a weekly television show covering country music news and entertainment on the Great American Country network. I have worked there for the previous three summers (2009-2011).
 
 

Artist Interviews
Interviewed artists ranging from Carrie Underwood to Keith Urban for segments aired on "Headline Country".

Script Writing
Covered events on Music Row and wrote scripts to be read by the main on-air personality of "Headline Country".


Web Development
Created the initial "Headline Country" website 2009, then followed through with two redesigns in subsequent years. The site averages 255,000 annual visitors.
 

Additional Highlights:
- Created the "Headline Country" Facebook fan page and amassed more than 500 "likes" in one summer
- Maintained the "Headline Country" Twitter feed and increased followers from 3,108 to 9,090 in 11 months
- Conducted an exclusive interview with the Oak Ridge Boys immediately following their Grand Ole Opry invitation

Strategic Communication: MOJO Ad

"MOJO Ad" is a selective, student-staffed advertising agency at the University of Missouri. Three teams of 10 students create full-service ad campaigns for actual clients, then present the campaigns to company executives.
 
 

Campaign Creation
Worked more than 300 hours to develop and present a campaign for U.S. Bank's student loan program. Select link to view samples from the 165-page planbook.

Extensive Research
Helped conduct and publish 56 pages of research on the trends of the YAYA (youth and young adult) market. Select link to view PDF version of booklet.

Web Development
Maintained the MOJO Ad website since June of 2011. The site averages 15,000 annual visitors.
 

Additional Highlights:
- Presented campaign in hour-long pitch to U.S. Bank executives
- Published a 165-page planbook detailing every facet of campaign
- Led team's effort to research and develop web tools and resources to bolster campaign tactics